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US - The Market in Perspective

Specialty foods are no longer limited to a small segment of the US market, but have become and continue  the  trend...

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1.2 Size of marketThe US is the third largest country with a population of over 313 million, making it one of the largest consumer markets.

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1.3 Trends in US Specialty Foods Market

As noted previously, total sales of specialty foods in the US in 2010 were $70.3 billion, with $14.4 billion represented by sales to the food service industry.

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1.4 Trends in US Ethnic Foods Market

While there is a difference between specialty and ethnic foods in that the latter tends to be low in price and high in quantity, there is definite overlap between the two.

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