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The EU Market in Perspective

1.1 General Market Overview

The European Union (EU) has a consumer market in excess of 500 million people with an increasing demand for specialty-prepared and pre-packaged convenience goods. The EU is an international organization comprised of 27 European member countries.

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1.2 Market Trends

The EU's food market is made up of about 310,000 companies, and 4.8 million employees (European Commission, 2011).

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