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US - Getting Ready to Export

2.1 Identifying Your Target Market

The US should not be looked at as a single market because each state is very diverse and segmented by different races, religions, demographics, geography,  nationalities, incomes, GDP, etc.

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2.2 Developing an Export Marketing Strategy for the US

The American Marketing Association defines marketing as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

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2.3 General Considerations

At a minimum, every exporter should have a website. Websites should be simple and quick to load and include contact details with an email address and telephone details (International Trade Centre , 2006).

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