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2.1 Identifying Your Target Market
The US should not be looked at as a single market because each state is very diverse and segmented by different races, religions, demographics, geography, nationalities, incomes, GDP, etc.
2.2 Developing an Export Marketing Strategy for the US
The American Marketing Association defines marketing as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
2.3 General Considerations
At a minimum, every exporter should have a website. Websites should be simple and quick to load and include contact details with an email address and telephone details (International Trade Centre , 2006).