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EU - Getting Ready to Export

2.1 Identifying Your Target Market

A single strategy to access the EU market might not suffice as this market comprises 27 national markets.

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2.2 Developing an Export Marketing Strategy for the EU

Marketing will increase demand and if done correctly, positively affect sales cycles.

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2.3  General Considerations on Export Marketing

At a minimum, every exporter should have a website. Websites should be simple and quick to  load  and  include  contact  details  with  an email address and telephone details (International Trade Centre , 2006).

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