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1.1 General Market Overview
The European Union (EU) has a consumer market in excess of 500 million people with an increasing demand for specialty-prepared and pre-packaged convenience goods. The EU is an international organization comprised of 27 European member countries.
1.2 Market Trends
The EU's food market is made up of about 310,000 companies, and 4.8 million employees (European Commission, 2011).