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2.3 General Considerations on Export Marketing
At a minimum, every exporter should have a website. Websites should be simple and quick to load and include contact details with an email address and telephone details (International Trade Centre , 2006). Essentially, a good website is the corporate brochure of the exporter and prospects would likely go directly to the website to find information. On the website, customer endorsements should be used where possible in addition to photographs/catalogues of the products. If the official language of the target market(s) is different to your own, it is a good idea to have the website translated in that language.
A well cosntructed, up-to-date and easy to navigate website can provide numerous opportunities for exporters. A website allows the exporter to:
Business or trade missions are also important avenues for marketing and promoting products - whether or not these missions are sales missions overseas or buying missions in the home market involving overseas clients. Business/trade missions are often led by either government officials or private sectorindustry leaders and these missions create export opportunities in the following manner:
Brochures are also important marketing and promotion tools. When using brochures, the following are important points to consider: