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2.1 Identifying Your Target Market
A single strategy to access the EU market might not suffice as this market comprises 27 national markets.
2.2 Developing an Export Marketing Strategy for the EU
Marketing will increase demand and if done correctly, positively affect sales cycles.
2.3 General Considerations on Export Marketing
At a minimum, every exporter should have a website. Websites should be simple and quick to load and include contact details with an email address and telephone details (International Trade Centre , 2006).