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Export Readiness Assessment Quiz

Are you ready to export? The questions below may help you to determine the extent to which you are ready.

  1. Do you have an available product?
    Yes
    No
  2. Do you have a product that has been successfully sold in the domestic market?
    Yes
    No
  3. Do you have enough production capacity to meet local and export market demands?
    Yes
    No
  4. Do you have the financial foundation to support your product in the export market?
    Yes
    No
  5. Are you committed to the export process and prepared to dedicate staff, time and resources to the export effort?
    Yes
    No
  6. Do you or anyone in your company have experience in exporting?
    Yes
    No
  7. If No to 6 above, are you prepared to hire the relevant experts to help your company develop export capability?
    Yes
    No
  8. Do you have sufficient knowledge in modifying your packaging and ingredients to meet the requirements of the export market and consumer tastes?
    Yes
    No
  9. Do you have any knowledge or experience in transporting goods overseas whether by land, sea or air?
    Yes
    No
  10. Have you hired or do you intend to hire a customs broker or freight forwarder?
    Yes
    No
  11. Do you have satisfactory knowledge of export payment mechanisms and procedures?
    Yes
    No
  12. Are you able to provide after-sales support in your overseas market?
    Yes
    No
  13. Can your product meet and better its competition in the export market?
    Yes
    No
  14. Have you conducted any research on your target market?
    Yes
    No
  15. Have you hired a sales representative/distributor/agent in the target market?
    Yes
    No
  16. Do you have a partnership with a firm in the export market?
    Yes
    No
  17. Is your product currently being marketed in the overseas market?
    Yes
    No
  18. Have you translated all your promotional material and labels in the language of your export market?
    Yes
    No

Score:  

The following table outlines the scoring classifications and recommendations to get ready, set and export.

Phase

Scoring Classification

Recommendation

Ready

If you answered "No" to 10 or more of the questions then you are not ready to export

To get ready for your export market:

  • assess the advantages and disadvantages of exporting;
  • carefully analyze your strengths, weaknesses and opportunities and threats; and
  • develop an Export Plan.

Set

If you selected "Yes" for 10 to 14 of the questions, additional knowledge, experience and expertise related to export is required.

To get set for your export market:

  • seek advice and guidance for areas of weaknesses;
  • develop and/or strength your export plan; and
  • take proper precautions to mitigate risks.

Export

If you selected "Yes" for 14 to 18 of the questions you have a solid understanding and foundation to export.

You are likely an experienced exporter or very well prepared and ready to export. However, a good plan will vastly improve your company's chances to mitigate risks and succeed in your identified export market(s). We recommend that an Export Plan be developed and if one currently exists then it should be updated.